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How To be Most Effective with Twitter In Just 10 Minutes

 Image: Mashable composite. iStock, TonySoh, Marchiez

Image: Mashable composite. iStock, TonySoh, Marchiez

Social media doesn’t always require a huge commitment. If you’re looking for a free and effective social networking platform, you should use Twitter. Aubre Andrus from Mashable shows us how you can be most effective in the workplace with simple tools like Hootsuite and Twitter Lists for your Twitter accounts. In just under ten minutes, you can launch your plan of attack quickly. Here are 5 quick steps to follow:

1. Set up your Hootsuite account.

Hootsuite is a free social media dashboard. There are others available, but this one is my favorite. Once you’ve linked your Twitter to Hootsuite, you can add streams, social networks (which we’ll ignore now) and tabs. Add these streams to your first tab: Scheduled Tweets, Sent Tweets, Mentions, Direct Messages and My Tweets, Retweeted. Simply click “Add Stream” and follow the prompts.

Image: Hootesuite

2: Create Twitter Lists.

Jump over to and navigate to your settings (the gear symbol in the upper-right corner). Click Lists > Create list. From here, curate public and private lists to organize the type of content you want to see by topic, user, hashtag, etc. Organize your lists by theme, and choose specific Twitter users to fill each one.

Be sure to create one secret “Important Connections” list that will hold all the smart people you wish to network with on a daily basis. Other list ideas include “Clients,” “Super Fans,” “Industry Leaders,” “Favorite Blogs,” “Social Media Superstars,” “Chefs I love” and the like. Get specific here.

Image: Twitter



3: Add your Twitter Lists to Hootsuite.
Create a new tab on your Hootsuite dashboard by clicking the black plus sign. Label it “Important.” This tab will be your second stop in your new Twitter routine. In this tab, click “Add Stream,” then “Lists.” From your lists, choose a few of your most pressing streams, including your “Important Connections” feed. Create a few new tabs and organize your remaining Twitter lists by topic. Four streams fit in each tab comfortably, but you can add up to 10.

4: Add #hashtag streams to Hootsuite.
Create a new tab called “Hashtags” and fill it with at least four important hashtags you follow. Don’t forget about industry tweetups that would be good for you to keep an eye on. If you’re a writer, follow the #amwriting hashtag. If you’re a fashion blogger, follow #stylechat, which is an industry tweetup. Under “Add a stream,” search for the hashtag that is relevant to your business or your brand, and create a stream. If you’d like, add relevant hashtag streams to your your themed tabs, as well.

5: Begin your 10-minute per day routine.
Log in to Hootsuite and check your first tab, which includes any mentions or tweets you’ve received. Respond to these first. Now check your “Important” tab. Like, respond to, or retweet anything that interests you from your important connections or your brand’s super fans. Now check your hashtag tab. Is there anything interesting going on in your industry? Use that inspiration to write up a few new posts. Use Hootsuite’s “auto-schedule” feature, which optimizes your posts to publish at the next high-traffic time. They’ll appear in your “Scheduled Tweets” stream on your first tab.

Practice makes perfect. The more you practice this routine, the faster you’ll get. If you use relevant hashtags, tweet interesting content, respond to tweets and retweet others, you’ll gain a following with only 10 minutes per day in no time.

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Using Storytelling as an Effective Mode of Business Communication

Here is a great article by CommCore Observer that explains why storytelling is the best way a business can communicate with one another.  Highlights include:

  • Storytelling should be focused on the specific target audience. Many stories can be adapted and targeted to reach multiple audiences.
  • Message Development, aka Story-Mining, requires a disciplined process that starts with a strong data or factual base and is supported by business-relevant anecdotes, examples and “visual” proofs that stick.
  • Once you develop the story, learn how to tell it in an authentic, personal manner for both in person presentation and digital and social media engagement.

Read the full article here:

PR News’ Writing Boot Camp Comes to Chicago on November 21, 2013

PR News will host their Writing Boot Camp at the Hyatt Regency in Chicago on November 21, 2013. At this event, attendees will learn various things including how to think and write like a journalist, write concise and focused email subject lines, craft press releases that go beyond the “what, where and when” to “why” and “why now” and much more.


Attendees will also be allotted time to network with PR News’ staff members and keynote speakers including Ben Lincoln, writing director of GolinHarris, Katie Durkin the senior vice president of Lead Media and Weber Shandwick and more.


For full details on this event or to register, visit PR News’ website here.

Google’s “Hummingbird” Algorithm Launches: How It Will Affect SEO, Marketing and Public Relations

Recently, Google announced the launch of “Hummingbird,” a new platform of Google to make search results more accurate and easy to find. Hummingbird will ultimately return more relevant results with its “knowledge graph,” a tool that recognizes intent and maps the relationships to past searches, ultimately answering more complex search questions.

Although the implications for the future of SEO and content marketing are still unclear, Social Media Today’s Steve Rayson shares the 10 ways Hummingbird will affect future SEO and Content Marketing:

1. The future is mobile

2. Mobile will lead to greater voice search

3. More natural language and complex queries

4. Semantic search to deliver accurate results

5. Content must be helpful

6. Content must have authority

7. The SMO of SEO

8. Prediction and knowledge building

9. Links can actually be negative in a social world

10. Google Plus is the future

To read the full article click here.

How to Correctly Use Social Media When Pitching Journalists

Social media has become a huge part of today’s world, evolving not only as a way to connect with friends and family but with businesses and now even journalists.Zoe Fox, a writer at Mashable said, “Social media is a blessing and a curse when it comes to pitching journalists.”With this new tool:

Here are Mashable’s editorial team’s top 10 tips on how to professionally pitch via social media:

  1. Twitter can be a great place to reach out

2.Don’t ask a journalist you’re not following to direct message you

3.Facebook is for friends, and friends don’t pitch friends

4.Don’t follow up more than once

5.Don’t contact one journalist to get to his colleague

6.Know the journalist’s beat and the publication’s content before you pitch

7.Don’t ask for an email address that is listed on Twitter

8.Personal email addresses and cellphone numbers are not for pitches

9.A tweet reminder about the Facebook message you sent saying you emailed a pitch is unnecessary

10.Remember tweets are public; don’t mass tweet pitches to several reporters and outlets

For the full article click here:

Tips on How to Improve Communication Through Twitter

With over 1 billion people using social networks today, social media has become an extremely influential mode of communication. Knowing appropriate social media guidelines can help improve the messages you are sending to your friends and followers through statuses, tweets and photos. An info graphic by PR Daily provides nine tips to effectively communicate through tweets below:

  1. Use no more than two hashtags per tweet
  2. Avoid slang and abbreviations
  3. Don’t be afraid to use symbols
  4. Avoid capitalizing words (unless you want to look like you are yelling)
  5. Emphasis on keywords with brackets
  6. Use link shortening services
  7. Leave empty space
  8. Link your tweet to a website, blog or other social media
  9. Motivate readers to engage with your content

Check out their info graphic for more tips:

For the full article visit:

Top 10 Apps That Help Manage Projects, Handle Workflow and Facilitate Communication Outside the Office

In a recent article by IMedia, Don Knox of CompareNetworks, Inc. points out 10 must-have apps to help manage projects, workflow and communication outside the office. From accessing documents from your work computer to virtual web meetings, here are 10 helpful apps for the worker-bee:

  1. Asana: Helps organize daily tasks and team collaborations for up to 15 users
  2. Dropbox: Dropbox is a cloud-based document storage app where you can access documents from anywhere you have internet connectivity
  3. CardMunch: Easily converts your business card collection into a virtual address book and easily allows you to add these contacts on LinkedIn
  4. Evernote: This app allows you to accumulate your notes, emails, photos, web content and other media files into a digital filling cabinet that can be accessed from cellphones, tablets and computers
  5. Fuze Meeting: Provides a near flawless web meeting and video conferencing capabilities to keep in touch with clients, business partners and co-workers
  6. MacDropAny: Allows MacBook users to synchronize their folders on their computer with Google Drive, Microsoft SkyDrive and Dropbox
  7. Fast Analytics for Google: This app allows you to manage your analytics with a faster and cleaner dashboard and is user friendly
  8. Google Analytics: Like Fast Analytics, Google Analytics provides the same features but is not available in IOS and requires a Gmail email address
  9. Trendslide: A mobile dashboard that collects all your website analytics for you: Google Analytics, Google Adwords, appFigures, Facebook, Twitter, Google Analytics eCommerce, Shopify, Salesforce, etc.
  10. Zite: Allows you to easily manage all your favorite articles and news feeds in the form of a digital newspaper

For the full article visit:

6 Ways to Irritate a Journalist or Blogger and Blow Your Chance at Big Time Exposure

Journalists and bloggers are constantly receiving pitches from PR pros working to get their clients media coverage. An online mention from a respected journalist or blogger can mean big things for a client, but irritating them and losing the opportunity is extremely easy.

Christine OKelly from Dashburst recently asked a group of journalists and bloggers what people do that drives them crazy when they submit pitches or material and then compiled them into a list for the rest of the PR community to take notes from. Below are the six reasons your pitch will definitely be skipped over: Continue Reading →

Three Unique Ways to Use Pinterest for Business

Pinterest is a great tool to share ideas and tips across the internet, but it is also an amazing tool to market a business.   Social Media Examiner’s Cynthia Sanchez recently released an article detailing the strategic ways to use Pinterest to market a business and gain influence. The following three tips encompass a winning strategy to achieving success on Pinterest and in business.

1. Increase Your Brand Authority: The easiest way to establish authority is to provide useful and educational information while promoting a brand or product. It is important to re-pin from a “carefully vetted combination” of sources to build trust and loyalty.

2. Expand Your Reach: Group boards make it easier for new pinners to collaborate with popular pinners and win the attention of their followers. Sanchez warns that a level of trust must exist between the members of a group board. Because followers have access to all the members’ pins there is more opportunity for irrelevant and unrelated posts that could lose followers.

3. Drive Traffic to Your Site: According to the article, Pinterest drives more online traffic than LinkedIn, Google+ and YouTube combined. The most successful posts combine great visuals and useful advice to solve problems. A huge following isn’t necessary to gain influence. Since pins are individual they can be shared any number of times while gaining influence.

The article also gives some great tips on using Pinterest analytics. Revisit Paramount Public Relations, Inc.’s post on Twitter Analytics for more social media tips and strategies.