Pinterest is a great tool to share ideas and tips across the internet, but it is also an amazing tool to market a business. Social Media Examiner’s Cynthia Sanchez recently released an article detailing the strategic ways to use Pinterest to market a business and gain influence. The following three tips encompass a winning strategy to achieving success on Pinterest and in business.
1. Increase Your Brand Authority: The easiest way to establish authority is to provide useful and educational information while promoting a brand or product. It is important to re-pin from a “carefully vetted combination” of sources to build trust and loyalty.
2. Expand Your Reach: Group boards make it easier for new pinners to collaborate with popular pinners and win the attention of their followers. Sanchez warns that a level of trust must exist between the members of a group board. Because followers have access to all the members’ pins there is more opportunity for irrelevant and unrelated posts that could lose followers.
3. Drive Traffic to Your Site: According to the article, Pinterest drives more online traffic than LinkedIn, Google+ and YouTube combined. The most successful posts combine great visuals and useful advice to solve problems. A huge following isn’t necessary to gain influence. Since pins are individual they can be shared any number of times while gaining influence.