A recent Cision article by Kevin Bailey stressed the importance of SEO in today’s branding world–in particular, hard links. For PR professionals, securing fantastic media placements for clients also means securing the “hard link” that comes with it.
According to Bailey, “PR pros have a huge leg up in terms of earning the hard links. They have the ability to reach top media outlets and get content assets covered—content assets that are more about solving a large problem in a given industry than they are about touting a brand and its products.”
Read more here: http://blog.us.cision.com/2014/03/why-pr-pros-will-now-dominate-seo/?utm_campaign=WR%203.21.14.html&utm_medium=email&utm_source=Eloqua