Here is a great article by CommCore Observer that explains why storytelling is the best way a business can communicate with one another. Highlights include:
- Storytelling should be focused on the specific target audience. Many stories can be adapted and targeted to reach multiple audiences.
- Message Development, aka Story-Mining, requires a disciplined process that starts with a strong data or factual base and is supported by business-relevant anecdotes, examples and “visual” proofs that stick.
- Once you develop the story, learn how to tell it in an authentic, personal manner for both in person presentation and digital and social media engagement.
Read the full article here: http://www.commcoreconsulting.com/nm/anmviewer.asp?a=483&z=3