Chicago PR Firm Paramount Public Relations Client Case Study
The Plan Collection, a pioneer of online home design plans, offers more than 20,000 affordable house plans developed by the nation’s most talented architects and designers. Through the use of pre-drawn yet customizable plans, both builders and those looking to build can develop their dream homes at a lower cost.
Through media coverage, The Plan Collection wanted to reach their target audiences – consumers, potential and existing homeowners, builders, designers and architects. The goals were to increase brand awareness, position the company as an industry leader and drive traffic to their website through direct links. Online press coverage supported their digital marketing efforts by generating traffic and links from popular, credible media websites back to www.theplancollection.com.
Due to the Fall timing of the campaign, Chicago PR Firm Paramount Public Relations recommended a media relations program that focused on the following year’s home design building trend forecast and predictions. Since the press typically covers stories towards the end of the year, the PR team wanted to get started on an industry predictions outreach program early to ensure the client would be included in these annual industry stories and reinforce their category leadership.
To leverage their spokesperson as an industry expert, the PR team secured quotes in several articles and coordinated guest blog posts.
CHICAGO PR FIRM RESULTS:
The successful campaign generated nearly 300 million online impressions and meaningful referral traffic to The Plan Collection.
ABOUT THE PLAN COLLECTION:
The Plan Collection offers more than 20,000 affordable house plans developed by the nation’s most talented architects and designers. Through the use of pre-drawn yet customizable plans, both builders and those looking to build can develop their dream homes at a lower cost. In addition to the wide selection of available plans, the site offers detailed how-to articles and knowledgeable customer service representatives to help visitors find swift answers to their questions. For more information, visit https://www.theplancollection.com/.
CHICAGO PR FIRM – ABOUT PARAMOUNT PUBLIC RELATIONS:
Founded in 2003, Paramount Public Relations is a full-service public relations and marketing agency in Chicago that offers big-agency expertise with a boutique, entrepreneurial mindset. With every campaign, the firm makes it their goal to solve communications challenges, build brand identity and create visibility in the competitive media marketplace. The agency’s programs aggressively and creatively push client’s position to key audiences—consumers, employees, industry peers, analysts and, of course, national and local media—and they demonstrate a profound understanding of how to work with these audiences and gatekeepers. Above all, Paramount Public Relations works hard and measure their performance by the results. The company has been chosen by Expertise.com as one of the Best PR Firms in Chicago for the fourth year in a row. For more information, please visit www.paramountpr.com, call 312-544-4190 or email firstname.lastname@example.org.