Chicago Public Relations Company Paramount Public Relations Client Case Study
THE CLIENT:
CampusBooks.com, the leading textbook price comparison website that tracks over eight million college textbooks. The online resource searches thousands of sellers and compares prices on new and used books, rentals and eBooks for students.
THE ASK:
Chicago Public Relations Company Paramount Public Relations was tasked to launch a public relations campaign leveraging CampusBooks.com’s new data in time for back-to-school coverage. The public relations program goals were to:
- Generate media coverage of the company and its new data
- Position the website as a leading resource for textbook comparison; buying and selling
- Differentiate CampusBooks.com from its competition and position it as an industry leader
- Drive traffic to the website and increase sales
THE CAMPAIGN:
The public relations company’s campaign announced how COVID-19 severely impacted the back to school textbook industry according to data from Campusbooks.com. The data revealed that there were price increases, a new textbook purchasing boom and how rentals and used book sales declined.
Here is a link to the press release.
Other pitch angles the public relations company used were ways to save money on college textbooks, best apps for college students, ways to cut textbook costs, among others.
The data was based on CampusBooks.com’s textbook sales and searches in 2019 and 2020. During that time over 1.4 million students visited CampusBooks.com to research and compare prices about textbook options.
THE RESULTS:
Chicago Public Relations Company Paramount Public Relations secured media placements in U.S. News & World Report, Yahoo News, Chase.com, Digital Trends, University magazine, The College Investor, Mashable, among many others. 
ABOUT CAMPUSBOOKS:
CampusBooks.com carries over eight million new and used college textbooks in one convenient location. The online resource searches thousands of sellers and compares prices on new and used books, rentals and eBooks for students. For more information, visit www.campusbooks.com.
ABOUT PARAMOUNT PUBLIC RELATIONS:
Founded in 2003, Paramount Public Relations is a full-service public relations and marketing agency in Chicago that offers big-agency expertise with a boutique, entrepreneurial mindset. With every campaign, the firm makes it their goal to solve communications challenges, build brand identity and create visibility in the competitive media marketplace. The agency’s programs aggressively and creatively push client’s position to key audiences—consumers, employees, industry peers, analysts and, of course, national and local media—and they demonstrate a profound understanding of how to work with these audiences and gatekeepers. Above all, Paramount Public Relations works hard and measures their performance by the results. The company has been chosen by Expertise.com as one of the Best PR Firms in Chicago for the fourth year in a row. For more information, please visit www.paramountpr.com, call 312-544-4190 or email info@paramountpr.com.
