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Is Kik Replacing Snapchat?

Social media comes in many different shapes and sizes. From Facebook to Snapchat to Pinterest to Kik, there are a variety of ways for us to stay in touch with our friends and favorite celebrities every day. Facebook, Snapchat, and Pinterest are widely known by many, but what is Kik?

I’m sure many of us have heard the phrase, “You got a kik?” but what is it really. Kik Messenger is an instant messaging mobile app available for Android, iPhones and Windows Phone operating systems. Through Wi-Fi, you can send and receive messages, videos, sketches and other content with any of your friends that have the app and register a username. Sounds a little bit like Snapchat with similar capabilities and a focus on anonymity. Kik made its debut in 2010, but why did it get lost in the shadow of Snapchat?

kik

Ad Week recently published an article about Dunkin’ Donuts’ interesting marketing move involving Kik. On National Donut Day this year, Dunkin’ Donuts will create and sponsor the first branded face filter on Kik. This face filter will be in addition to the filter they will be creating for Snapchat. While Snapchat face filters have become increasingly popular in recent years, this is the first time a major corporation will be paying for a filter on Kik.

dunkin

Dunkin’ Donuts could be onto something here. Kik is making its first major comeback in the always evolving world of social media. Will other major corporations follow in Dunkin’ Donuts’ footsteps and create and sponsor face filters for Kik? Or is this going to prove to be a complete waste of money for the coffee and donut company America runs on?

Make sure to grab a donut for National Donut Day!

For more reading, visit Ad Week.

 

Google’s “Hummingbird” Algorithm Launches: How It Will Affect SEO, Marketing and Public Relations

Recently, Google announced the launch of “Hummingbird,” a new platform of Google to make search results more accurate and easy to find. Hummingbird will ultimately return more relevant results with its “knowledge graph,” a tool that recognizes intent and maps the relationships to past searches, ultimately answering more complex search questions.

Although the implications for the future of SEO and content marketing are still unclear, Social Media Today’s Steve Rayson shares the 10 ways Hummingbird will affect future SEO and Content Marketing:

1. The future is mobile

2. Mobile will lead to greater voice search

3. More natural language and complex queries

4. Semantic search to deliver accurate results

5. Content must be helpful

6. Content must have authority

7. The SMO of SEO

8. Prediction and knowledge building

9. Links can actually be negative in a social world

10. Google Plus is the future

To read the full article click here.

How to Correctly Use Social Media When Pitching Journalists

Social media has become a huge part of today’s world, evolving not only as a way to connect with friends and family but with businesses and now even journalists.Zoe Fox, a writer at Mashable said, “Social media is a blessing and a curse when it comes to pitching journalists.”With this new tool:

Here are Mashable’s editorial team’s top 10 tips on how to professionally pitch via social media:

  1. Twitter can be a great place to reach out

2.Don’t ask a journalist you’re not following to direct message you

3.Facebook is for friends, and friends don’t pitch friends

4.Don’t follow up more than once

5.Don’t contact one journalist to get to his colleague

6.Know the journalist’s beat and the publication’s content before you pitch

7.Don’t ask for an email address that is listed on Twitter

8.Personal email addresses and cellphone numbers are not for pitches

9.A tweet reminder about the Facebook message you sent saying you emailed a pitch is unnecessary

10.Remember tweets are public; don’t mass tweet pitches to several reporters and outlets

For the full article click here: http://mashable.com/2013/09/16/pitch-journalist-social-media/#