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Using Storytelling as an Effective Mode of Business Communication

By on November 21, 2013 in Communications, PR for Businesses, Public Relations

Here is a great article by CommCore Observer that explains why storytelling is the best way a business can communicate with one another.  Highlights include:

  • Storytelling should be focused on the specific target audience. Many stories can be adapted and targeted to reach multiple audiences.
  • Message Development, aka Story-Mining, requires a disciplined process that starts with a strong data or factual base and is supported by business-relevant anecdotes, examples and “visual” proofs that stick.
  • Once you develop the story, learn how to tell it in an authentic, personal manner for both in person presentation and digital and social media engagement.

Read the full article here: http://www.commcoreconsulting.com/nm/anmviewer.asp?a=483&z=3

PR News’ Writing Boot Camp Comes to Chicago on November 21, 2013

By on October 17, 2013 in Communications, PR for Businesses, Public Relations

PR News will host their Writing Boot Camp at the Hyatt Regency in Chicago on November 21, 2013. At this event, attendees will learn various things including how to think and write like a journalist, write concise and focused email subject lines, craft press releases that go beyond the “what, where and when” to “why” and “why now” and much more.

 

Attendees will also be allotted time to network with PR News’ staff members and keynote speakers including Ben Lincoln, writing director of GolinHarris, Katie Durkin the senior vice president of Lead Media and Weber Shandwick and more.

 

For full details on this event or to register, visit PR News’ website here.


Government Communicators Deemed “Non-Essential”

By on October 3, 2013 in Public Relations, Random Ramblings

As of Tuesday October 1st at 12:00 AM the U.S. Government officially entered a partial shutdown for the first time in almost 20 years. As a result of this shutdown, government communicators are now being classified as “non-essential” and will be furloughed, leaving them silent during this shutdown.

This is making the output of PR efforts difficult and could cause communicators to have a tough time returning to quota once the shutdown ends.

“It will be interesting to see how things unfold externally during a crisis without carefully crafted messaging, not to mention there will be no internal communication during this process, so employees will be left in the dark as well,” says PR News writer Caysey Welton.

To read the full article click here.

governement-communciations

New York Times and other Media React to Anthony Weiner’s Latest Scandal: Too Much Bad Press to Run?

By on July 25, 2013 in Media, Newspaper, Public Relations

Mayoral candidate and former congressman Anthony Weiner is once again in the middle of an embarrassing sex scandal. After taking a break from politics and public life to let the last scandal blow over, this second indiscretion could be the nail in the coffin for his public support and career. Matt Wilson’s article on PR Daily about Weiner’s PR woes questions whether the politician is working for the good of the people, or just his ego. Continue Reading →

Want Your Press Release Picked Up? Always Follow These Six Guidelines

By on June 27, 2013 in PR for Businesses, Public Relations

photo credit: ragemonthly.com

In public relations, a single error can make or break whether or not your press release will be picked up by an editor. Mickie Kennedy of PR Daily provides six essential tips to keep in mind when writing a press release, specifically following the Associated Press grammatical guidelines:

1. Set your objective in the introduction. Set your goal at the beginning of the release. If a journalist reads the first line or two of your release and doesn’t find the objective, he’ll toss your release and move on to the next one. Continue Reading →