Main Nav

Archive | Clients

The Launch of Farmer’s Fridge

This week Paramount Public Relations, Inc. helped with the launch of Farmer’s Fridge, a new kind of vending kiosk to hit the Chicago market and my, how the Windy City adores fresh salads at the push of a button!

The idea is simple yet innovative—the vending machine concept, yet instead of being filled with processed junk food, Farmer’s Fresh fills their cutting edge kiosks with fresh, restaurant quality salads that are stocked every day by 10 a.m. The outcome? More salads please!

Read more about Farmer’s Fridge:

Daily Candy:

Chicago Grid:

Crain’s Chicago Business:

Progressive Grocer:


Farmer’s Fridge Offers a Healthy Food Option for People On-the-Go with Automated Kiosks Stocked Fresh Daily by 10 a.m.

(Chicago, IL) –Farmer’s Fridge is breaking the mold on fast food by offering healthy and delicious meals that are made daily and sold in innovative refrigerated kiosks.  The company’s first kiosk opened today at Garvey Food Court, 201 N. Clark St., Chicago.  Additional locations are scheduled to roll out in the Chicagoland area this Fall.

Recognizing that a growing number of people want nutritious, healthy and delicious food on-the-go, entrepreneur Luke Saunders launched Farmer’s Fridge in Chicago in October 2013.  Farmer’s Fridge gives people who are looking for healthy foods a new option: gourmet salads and snacks with the push of a button – via a Farmer’s Fridge automated kiosk.

Everything is made fresh each morning and delivered by 10 a.m. to an automated kiosk.  Farmer’s Fridge offers foods that provide a variety of vitamins, minerals and antioxidants.  Packaged in recyclable plastic jars, customers can choose from several delicious salad options, as well as breakfast and snack items, each designed to offer various benefits of a healthy diet.  The company follows Environmental Working Group guidelines for using organic ingredients, and buys from local farms when possible, to create nutritious meals that are delicious and satisfying.

Wrapped in beautiful reclaimed barn wood, Farmer’s Fridge kiosks aren’t just any old vending machine.  Farmer’s Fridge automated kiosks combine best-in-class vending technology with a touch-screen design to create an innovative way to grab a healthy meal in mere seconds.  Each machine contains an on-site recycling bin for empty plastic salad containers.  The company also provides catering to businesses in the Chicago Loop area.  Salads start at $7.99 with a weekly special “Jar Du Jour” for $6.99. All salads can be paired with proteins for $2 and salmon for $4. Snacks are $3.

Farmer’s Fridge selections are composed of high-quality, nutrient-dense ingredients selected to provide the whole grains, fruits, vegetables, quality proteins and healthy fats needed for lasting fullness.  Each selection is delicious and ensures maximum nutrient-density so that you are energized and feel great.  And unlike some fast foods that are designed to keep you hungry so you will eat more, Farmer’s Fridge selections are filling as well as delicious.

“Finding fresh, healthy food shouldn’t be hard.  Sure, you can find healthy offerings at a sit-down restaurant or a grocery store, but people don’t always have that kind of time.  I want to make it fast and easy for someone to choose a delicious, nutritious smart meal when they are on-the-go,” said Farmer’s Fridge Founder Luke Saunders. “What we’re doing is taking the vending machine concept and revolutionizing it.  You can now find a truly healthy, satisfying meal at Farmer’s Fridge.”

The time is right for this concept: according to a recent Gallup poll, most people understand that they should be making healthier choices.  Seventy-six percent of the 2,027 adults surveyed in July of this year said fast food is “not too good” or “not good at all for you.”

Farmer’s Fridge has also partnered with SPE Certified ( to expand its healthy meal options with scientifically-grounded, third-party validation of their merits. SPE stands for Sanitas Per Escam, or Health Through Food in Latin. It’s a unique certification company that is defining a new way to eat by enhancing the nutritional quality of meals, without compromising taste. SPE Certified’s holistic approach focuses not just on health but on the Sourcing, Preparing and Enhancing of food. Its team of experts includes chefs, nutritionists and registered dieticians who collectively take an innovative and scientific approach to certifying dishes – essentially, giving them their seal of approval – based on a specific set of criteria. So when customers see the distinctive SPE logo (dubbed a “squiggly, red insignia” by The New York Times), they will know those meal options have been properly sourced, are nutritionally balanced and delicious. According to Natalia Hancock, R.D., Senior Culinary Nutritionist at SPE Certified, “This is neither about diet food nor counting calories. It’s about enhancing the natural quality of foods and ensuring they taste great.”

Highlights of the menu include:


  • Antioxidant Salad – Mixed greens, almonds, mixed berries, carrots, flaxseed, goat cheese and sprouts. Served with white balsamic vinaigrette.
  • High Protein Salad – Spinach, corn, peas, pumpkin seeds, figs, broccoli, chickpeas, shredded Parmesan, quinoa. Served with lemon tahini dressing.
  • Detox Salad –Kale, fennel, pineapple, sprouts, blueberry, quinoa, white beans. Served with lemon-cider dressing.
  • Cheater Salad – Romaine, hard boiled egg, white cheddar, sunflower seeds, roasted corn, carrot, cucumber, tomato and turkey bacon. Served with honey mustard dressing.
  • Sushi Salad –Mixed greens, Napa cabbage, avocado, mango, brown rice, seaweed, carrots, cucumber and edamame. Served with Japanese ginger dressing.
  • Mediterranean Salad – Mixed greens, artichokes, white cannellini beans, cucumber, tomato, black olives, grated Parmesan, pine nuts and oregano. Served with red wine vinaigrette.
  • Salad Verde – Mixed greens, kiwi, apple slices, pistachios, celery, goat cheese. Served with white balsamic dressing.
  • Pineapple Sun Salad – Mixed greens, brown rice, sunflower seeds, carrots, cucumbers, golden raisins and goat cheese. Served with pineapple dressing.
  • North Napa Salad –Napa cabbage, mixed greens, red grapes, avocado, unsalted pistachio nuts and dried tart cherries. Served with balsamic vinaigrette.


  • Lemon Pepper Chicken – Chicken breast baked in lemon juice and olive oil with salt and pepper seasoning.
  • Tuna Salad – Lemon-dill tuna salad with minced celery.
  • Baked Tofu – Lemon balsamic marinade.
  • Poached Salmon – Lemon, cucumber and dill.

Snacks & Sides

  • Greek Yogurt Parfait – Greek yogurt, strawberries, blueberries and local honey.
  • Sliced Vegetables and Hummus – Carrots, celery, and cucumbers with hummus.
  • Sliced Apple – Mixed apple slices, honey and almond butter.
  • Farmer’s Salad – Cottage cheese, radish, cucumber, sweet pepper, snap peas, tomatoes, chopped dill.
  • Cauliflower Fried Rice- Cauliflower, local peas, carrot, garlic and egg whites.


Farmer’s Fridge, a new healthy vending machine concept, delivers delicious gourmet salads and snacks to customers via automated kiosks around the Chicagoland area.  The idea to provide nutritious meals came from Founder Luke Saunders’ realization that health-conscious people were struggling to find nutritious meals and snacks that were easily accessible.  Building on that belief, Saunders drew on his background in manufacturing to create an automated kiosk that could dispense healthy food options.  Farmer’s Fridge offers people healthy, nutritious foods that are delicious and satisfying in a state-of-the art, innovative automated kiosk.  The salads and snacks are made from fresh ingredients available from local produce vendors.  Farmer’s Fridge salads and snacks are handcrafted each morning in a local Chicago kitchen and are stocked daily by 10 a.m.  The company also provides catering to businesses in downtown Chicago. For more information, please visit



The 17th Annual Chicago Half Marathon & Hyundai Hope on Wheels 5k is Here!

Paramount Public Relations is gearing up for the 17th Annual Chicago Half Marathon & Hyundai Hope on Wheels 5K this Sunday, September 8, 2013!

Runners participating in both the half-marathon and 5K will enjoy a beautiful course along scenic Lake Shore Drive with great views of the Chicago skyline, starting and finishing in Jackson Park. The post-race party in Jackson Park will feature free Michelob ULTRA beer (ID required), free pizza courtesy of Team World Vision and live music.

This week Paramount PR had the chance to meet two participants, Molly Melin and Ben Keaty, and hear their personal stories on why they are running this year. This will be Molly’s second half-marathon since being diagnosed with follicular lymphoma, a slow developing and incurable blood cancer. Nine-year-old Ben Keaty is running the 5K in honor of his late best friend and neighbor Carter Kettner, who died from pediatric brain cancer.

Hear more about their stories here:

Registration is still available at the Health & Fitness Expo at Navy Pier today and tomorrow. If you have are already signed up, head to the Health & Fitness Expo for race gear, games, giveaways, goodie bags and much more!

PPR wishes all runners the best of luck! See you at the finish line 🙂

Don’t Miss Baskin Robbins’ 4th Annual 31 Cent Scoop Night

Don’t miss Baskin Robbins’ 4th Annual 31 Cent Scoop Night on Wednesday, April 28th from 5-10 PM. Grab scoops of your favorite Baskin Robbins flavors, including the new flavors of 2010, for just 31 cents a scoop at all Chicagoland Baskin Robbins! Local fire houses will be present at many locations to interact with the community, scoop ice cream and collect donations. Children can enjoy fire trucks and visiting with the firemen while parents enjoy getting treats for the whole family for just 31 cents, and donating to a good cause. On a national level, Baskin Robbins will be donating $100,000 to the National Fallen Firefighters Fund.

Make sure to be a part of this community-favorite event!

For locations, visit and don’t forget to become a fan on Facebook!

Best of the Fall at PPR

Fall is here and winter is well on its way but with so much exciting stuff going on there’s no reason to hibernate. Check out some great happenings from PPR clients:

S Factor, the original women’s fitness movement that combines Pilates, yoga, ballet and pole dance, is hosting an event exclusively for women who have been touched by breast cancer at 6 p.m., Thursday, October 15. RSVP for a free intro class tailored specifically to honor your journey. For more information go to or RSVP by calling 312.492.7596.

Join Friends of St. Jude for the 9th annual Under the Harvest Moon: Casino Royale on Friday, October 23 at Galleria Marchetti benefitting St. Jude Children’s Research Hospital. Tickets include hors d’oeuvres, a chocolate fondue bar, premium open bar, and a silent auction. High Roller Guests will enjoy access to the FRESH FM Lounge, a private bar, High Roller Casino, and $50 in chips. For more information go to,

October is Breast Cancer Awareness Month:

The Tie Bar, an online retailer of 100% hand-woven silk ties that cost just $15, is offering a free pink herringbone tie with any $75 purchase. Simply enter “Pink Tie” into the coupon code at checkout. Go to

PlatinumTel, a nationwide prepaid wireless provider, will be donating $5 from each pink sanyo Katana (6600) or Sanyo 3100 phone to the Breast Cancer Network of Strength to help provide immediate relief to anyone who is touched by breast cancer. Their mission is to ensure, through information, empowerment and peer support, that no one faces breast cancer alone. For more information visit

Chicago artist Dorian Allworthy’s “The Objects of Our Journey” be on display through October 15 at 4223 N Lincoln Ave. Come enjoy the evolution of over 30 years of painting. For more information go to

Get a FREE hair cut for a cause at the Johnathan Breitung Salon & Luxury Spa when you donate to the Pantene Beautiful Lengths program October 26th-31st.  Hair donations will help women who are battling cancer by giving them a free real-hair wig and supporting their confidence as they undergo treatment.  Visit and for more information.

1,000+ Runners Vote for 2009 Chicago Runners’ Playlist – From Black Eyed Peas to Bruce Springsteen the Results are in!

Paramount PR client the 13th Annual Chicago Half Marathon (taking place this Sunday, September 13) polled over 1,000 runners to see what they like to get down to while they run and the results are in! The 2009 Chicago Runners’ Playlist shows that Chicagoans are totally crazy over the Black Eyed Peas but still love to jam to the classics like the Rolling Stones.

The Top 13 (one for each mile of the Chicago Half Marathon) Chicago Runners’ Playlist is:

1. Eye of the Tiger (Survivor)

2. Let’s Get It Started (Black Eyed Peas)

3. I Got a Feeling (Black Eyed Peas)

4. Boom Boom Pow (Black Eyes Peas)

5. Gonna Fly Now (Rocky Theme Song)

6. Born to Run (Bruce Springsteen)

7. Start Me Up (The Rolling Stones)

8. Let It Rock (Kevin Rudolf)

9. Thunderstruck (AC/DC)

10. Poker Face (Lady Gaga)

11. Viva La Vida (Coldplay)

12. Don’t Stop Believin’ (Journey)

13. Move Along (All American Rejects)

The playlist is officially available for sale on iTunes here,

Paramount PR Intern’s View on Client: Haastyle

I’m a graphic design student (as well as a Paramount PR intern) who’s always looking to network and work on my skill set. So I definitely didn’t want to miss the chance to check out digital collage artist Nick Haas’ ( demonstration of his process at the Apple Store this past Tuesday. Nick did a nice job at the demo of explaining his process as a visual artist and sharing a few tech tips for users of Adobe Photoshop.

His collage pieces start with his gritty Chicago photography, and utilize a few cool Photoshop functions to combine the photos into abstract compositions that maintain his urban aesthetic. Here are two of Nick’s professional techniques that can help Photoshoppers work with images and practice their own collage work:

  • When working with a photo, select Image>Adjust>Curves from the toolbar to access the Curves dialog. Try messing around with the axis on the grid displayed to change the light/dark range of the photo to improve its clarity or integrate it better into your collage.
  • · Once you’ve dropped several images into different layers, use blend modes to combine them and take your composition to the next level. Experiment with the five primary blend modes: multiply, screen, overlay, color, and luminosity (found in the layers palette), to get different effects.

Be sure to check out Nick’s work at for more inspiration!

Nick Gorski

Here’s the scoop from Paramount Public Relations!

PPR Company News

Paramount Public Relations is proud to share its recent success in local, national and international media relations, product and brand launches, national media tours, events and marketing and social media campaigns.

PPR Client News Launches at Consumer Electronic Show

Paramount conducted a successful media tour at the 2009 Consumer Electronic Show in Las Vegas, NV with Japanese gadget retailers and The Consumer Electronic Show is the world’s largest consumer electronic trade show attracting companies and media from around the globe. Paramount securing meetings and coverage with CNN, CNET, MSNBC, FOX,, LAPTOP, BoingBoing, Tekzilla, T3, G4 among others.

MONTAUK SOFA’s Annual New York Media Tour

Paramount coordinates a yearly New York City media tour with carbon neutral furniture company Montauk Sofa.  Most recently, Paramount hosted a media tour with national editors to introduce them to Montauk Sofa’s new collection, Salvage collection and “Closing the Cycle” recycling program. National coverage included Elle Décor, House Beautiful, Country Living, Domino and Ty Pennington at Home, among others.

The Tie Bar’s Media Tour Preview

Paramount recently signed on with new client The Tie Bar, an online retailer offering department-store quality silk ties for just $15 each, and just completed New York City media tour with Lead Designer and CEO Greg Shugar. Paramount secured desk-side interviews with Maxim, Spin,, Best Life, Brides, Cookie, The Knot, Modern Bride and Playboy magazines, among others.

One of Many Celebrity Events at Enclave

Paramount produces significant media coverage for Enclave Nightclub in Chicago’s celebrity events which include Carmen Electra’s Lingerie Fashion Show and Tennis Star Anna Kournikova’s Union League Boys & Girls Club Holiday Charity event. National and local coverage included Chicago Sun-Times, Chicago Social, Michigan Avenue Magazine, Chicago Magazine, TimeOut Chicago, Redeye Chicago, Chicago Social, WKSC-FM (KISSFM),, Metromix, among others.

Marketing Texas de Brazil

As well as handling public relations for this national restaurant chain, Paramount also is involved in the planning and execution of Texas de Brazil’s marketing programs. Paramount executed a VIP program in several cities, outreaching to top executives and offering them a VIP dinner at the restaurant. Paramount also plans and coordinates ongoing concierge and meeting planner events, inviting local industry insiders to experience the restaurant. Other marketing programs include business lunches for local companies, discount offers and more.

Social Media Success with Lincoln Park Young Professionals

Paramount is executing a social media campaign on behalf of Lincoln Park Young Professionals to bring new attendees to LPYP’s ongoing events and expand their reach in Chicagoland. By creating, updating and managing their Facebook page, LPYP is now getting more than 25% of event attendees from the Facebook community, a new audience.

For more information, please contact Jessica Prah at 312-643-2460 or [email protected].

If you no longer want to receive these emails please email [email protected] and include UNSUBSCRIBE in the subject.