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Don’t Miss Baskin Robbins’ 4th Annual 31 Cent Scoop Night

Don’t miss Baskin Robbins’ 4th Annual 31 Cent Scoop Night on Wednesday, April 28th from 5-10 PM. Grab scoops of your favorite Baskin Robbins flavors, including the new flavors of 2010, for just 31 cents a scoop at all Chicagoland Baskin Robbins! Local fire houses will be present at many locations to interact with the community, scoop ice cream and collect donations. Children can enjoy fire trucks and visiting with the firemen while parents enjoy getting treats for the whole family for just 31 cents, and donating to a good cause. On a national level, Baskin Robbins will be donating $100,000 to the National Fallen Firefighters Fund.

Make sure to be a part of this community-favorite event!

For locations, visit http://www.BaskinRobbins.com and don’t forget to become a fan on Facebook! http://www.Facebook.com/BaskinRobbins

Best of the Fall at PPR

Fall is here and winter is well on its way but with so much exciting stuff going on there’s no reason to hibernate. Check out some great happenings from PPR clients:

S Factor, the original women’s fitness movement that combines Pilates, yoga, ballet and pole dance, is hosting an event exclusively for women who have been touched by breast cancer at 6 p.m., Thursday, October 15. RSVP for a free intro class tailored specifically to honor your journey. For more information go to www.Sfactor.com or RSVP by calling 312.492.7596.

Join Friends of St. Jude for the 9th annual Under the Harvest Moon: Casino Royale on Friday, October 23 at Galleria Marchetti benefitting St. Jude Children’s Research Hospital. Tickets include hors d’oeuvres, a chocolate fondue bar, premium open bar, and a silent auction. High Roller Guests will enjoy access to the FRESH FM Lounge, a private bar, High Roller Casino, and $50 in chips. For more information go to, http://www.facebook.com/profile.php?id=744819886&ref=ts

October is Breast Cancer Awareness Month:

The Tie Bar, an online retailer of 100% hand-woven silk ties that cost just $15, is offering a free pink herringbone tie with any $75 purchase. Simply enter “Pink Tie” into the coupon code at checkout. Go to www.TheTieBar.com.

PlatinumTel, a nationwide prepaid wireless provider, will be donating $5 from each pink sanyo Katana (6600) or Sanyo 3100 phone to the Breast Cancer Network of Strength to help provide immediate relief to anyone who is touched by breast cancer. Their mission is to ensure, through information, empowerment and peer support, that no one faces breast cancer alone. For more information visit www.PlatinumTel.com.

Chicago artist Dorian Allworthy’s “The Objects of Our Journey” be on display through October 15 at 4223 N Lincoln Ave. Come enjoy the evolution of over 30 years of painting. For more information go to www.DorianAllworthy.com.

Get a FREE hair cut for a cause at the Johnathan Breitung Salon & Luxury Spa when you donate to the Pantene Beautiful Lengths program October 26th-31st.  Hair donations will help women who are battling cancer by giving them a free real-hair wig and supporting their confidence as they undergo treatment.  Visit www.JohnathanBreitung.com and www.beautifullengths.com for more information.

1,000+ Runners Vote for 2009 Chicago Runners’ Playlist – From Black Eyed Peas to Bruce Springsteen the Results are in!

Paramount PR client the 13th Annual Chicago Half Marathon (taking place this Sunday, September 13) polled over 1,000 runners to see what they like to get down to while they run and the results are in! The 2009 Chicago Runners’ Playlist shows that Chicagoans are totally crazy over the Black Eyed Peas but still love to jam to the classics like the Rolling Stones.

The Top 13 (one for each mile of the Chicago Half Marathon) Chicago Runners’ Playlist is:

1. Eye of the Tiger (Survivor)

2. Let’s Get It Started (Black Eyed Peas)

3. I Got a Feeling (Black Eyed Peas)

4. Boom Boom Pow (Black Eyes Peas)

5. Gonna Fly Now (Rocky Theme Song)

6. Born to Run (Bruce Springsteen)

7. Start Me Up (The Rolling Stones)

8. Let It Rock (Kevin Rudolf)

9. Thunderstruck (AC/DC)

10. Poker Face (Lady Gaga)

11. Viva La Vida (Coldplay)

12. Don’t Stop Believin’ (Journey)

13. Move Along (All American Rejects)

The playlist is officially available for sale on iTunes here, http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewIMix?id=331034458.

Paramount PR Intern’s View on Client: Haastyle

I’m a graphic design student (as well as a Paramount PR intern) who’s always looking to network and work on my skill set. So I definitely didn’t want to miss the chance to check out digital collage artist Nick Haas’ (Haastyle.com) demonstration of his process at the Apple Store this past Tuesday. Nick did a nice job at the demo of explaining his process as a visual artist and sharing a few tech tips for users of Adobe Photoshop.

His collage pieces start with his gritty Chicago photography, and utilize a few cool Photoshop functions to combine the photos into abstract compositions that maintain his urban aesthetic. Here are two of Nick’s professional techniques that can help Photoshoppers work with images and practice their own collage work:

  • When working with a photo, select Image>Adjust>Curves from the toolbar to access the Curves dialog. Try messing around with the axis on the grid displayed to change the light/dark range of the photo to improve its clarity or integrate it better into your collage.
  • · Once you’ve dropped several images into different layers, use blend modes to combine them and take your composition to the next level. Experiment with the five primary blend modes: multiply, screen, overlay, color, and luminosity (found in the layers palette), to get different effects.

Be sure to check out Nick’s work at www.haastyle.com for more inspiration!

Nick Gorski

Here’s the scoop from Paramount Public Relations!

PPR Company News

Paramount Public Relations is proud to share its recent success in local, national and international media relations, product and brand launches, national media tours, events and marketing and social media campaigns.

PPR Client News

 

Gizmine.com Launches at Consumer Electronic Show

Paramount conducted a successful media tour at the 2009 Consumer Electronic Show in Las Vegas, NV with Japanese gadget retailers Dynamism.com and Gizmine.com. The Consumer Electronic Show is the world’s largest consumer electronic trade show attracting companies and media from around the globe. Paramount securing meetings and coverage with CNN, CNET, MSNBC, FOX, Urbandaddy.com, LAPTOP, BoingBoing, Tekzilla, T3, G4 among others.

MONTAUK SOFA’s Annual New York Media Tour

Paramount coordinates a yearly New York City media tour with carbon neutral furniture company Montauk Sofa.  Most recently, Paramount hosted a media tour with national editors to introduce them to Montauk Sofa’s new collection, Salvage collection and “Closing the Cycle” recycling program. National coverage included Elle Décor, House Beautiful, Country Living, Domino and Ty Pennington at Home, among others.

The Tie Bar’s Media Tour Preview

Paramount recently signed on with new client The Tie Bar, an online retailer offering department-store quality silk ties for just $15 each, and just completed New York City media tour with Lead Designer and CEO Greg Shugar. Paramount secured desk-side interviews with Maxim, Spin, Urbandaddy.com, Best Life, Brides, Cookie, The Knot, Modern Bride and Playboy magazines, among others.

One of Many Celebrity Events at Enclave

Paramount produces significant media coverage for Enclave Nightclub in Chicago’s celebrity events which include Carmen Electra’s Lingerie Fashion Show and Tennis Star Anna Kournikova’s Union League Boys & Girls Club Holiday Charity event. National and local coverage included Chicago Sun-Times, Chicago Social, Michigan Avenue Magazine, Chicago Magazine, TimeOut Chicago, Redeye Chicago, Chicago Social, WKSC-FM (KISSFM), Chicagoist.com, Metromix, among others.

Marketing Texas de Brazil

As well as handling public relations for this national restaurant chain, Paramount also is involved in the planning and execution of Texas de Brazil’s marketing programs. Paramount executed a VIP program in several cities, outreaching to top executives and offering them a VIP dinner at the restaurant. Paramount also plans and coordinates ongoing concierge and meeting planner events, inviting local industry insiders to experience the restaurant. Other marketing programs include business lunches for local companies, discount offers and more.

Social Media Success with Lincoln Park Young Professionals

Paramount is executing a social media campaign on behalf of Lincoln Park Young Professionals to bring new attendees to LPYP’s ongoing events and expand their reach in Chicagoland. By creating, updating and managing their Facebook page, LPYP is now getting more than 25% of event attendees from the Facebook community, a new audience.

For more information, please contact Jessica Prah at 312-643-2460 or jprah@paramountpr.com.

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