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Google’s “Hummingbird” Algorithm Launches: How It Will Affect SEO, Marketing and Public Relations

By on October 10, 2013 in PR for Businesses, Public Relations, SEO, Social Media for Business, Website Design

Recently, Google announced the launch of “Hummingbird,” a new platform of Google to make search results more accurate and easy to find. Hummingbird will ultimately return more relevant results with its “knowledge graph,” a tool that recognizes intent and maps the relationships to past searches, ultimately answering more complex search questions.

Although the implications for the future of SEO and content marketing are still unclear, Social Media Today’s Steve Rayson shares the 10 ways Hummingbird will affect future SEO and Content Marketing:

1. The future is mobile

2. Mobile will lead to greater voice search

3. More natural language and complex queries

4. Semantic search to deliver accurate results

5. Content must be helpful

6. Content must have authority

7. The SMO of SEO

8. Prediction and knowledge building

9. Links can actually be negative in a social world

10. Google Plus is the future

To read the full article click here.

Government Communicators Deemed “Non-Essential”

By on October 3, 2013 in Public Relations, Random Ramblings

As of Tuesday October 1st at 12:00 AM the U.S. Government officially entered a partial shutdown for the first time in almost 20 years. As a result of this shutdown, government communicators are now being classified as “non-essential” and will be furloughed, leaving them silent during this shutdown.

This is making the output of PR efforts difficult and could cause communicators to have a tough time returning to quota once the shutdown ends.

“It will be interesting to see how things unfold externally during a crisis without carefully crafted messaging, not to mention there will be no internal communication during this process, so employees will be left in the dark as well,” says PR News writer Caysey Welton.

To read the full article click here.

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"Who is Running this Magazine?" Rolling Stone’s PR Nightmare

By on July 18, 2013 in Media, Public Relations

After Rolling Stone magazine released its August cover featuring Boston bombing suspect Dzhokhar Tsarnaev, the legendary magazine was met with a storm of backlash. Retailers are boycotting the issue and musicians are expressing their distaste, while social media is overflowing with outcry.

The cover of Rolling Stone magazine has long been a determining factor if a musician has achieved pop icon status. Alongside its commentary of the music industry, the magazine also has a tradition of serious reporting on the current cultural landscape. However, it isn’t an article about Dzhokhar Tsarnaev’s descent into radical Islam that is offending people, its Tsarnaev’s rock star looking cover photo. Continue Reading →