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50% of Consumers Value a Brand’s Facebook Page More Than Its Website

It is apparent more than ever that social media plays an important role in society, even for businesses. A recent article by Mashable announced that 50% of consumers value a brand’s Facebook page more than its website. While websites are commonly created to drive traffic and entice online shoppers, it seems that consumers are also turning to a brand’s Facebook page for information as well.

Possible reasons for this statistic could be that Facebook pages often make a brand seem more reachable and personable. According to the study, 75% of participants feel more connected to a brand on Facebook. Also, Facebook offers businesses an outlet to showcase discounts that reach a large audience.  Mashable reports that as a result of liking a brand on Facebook, 77% have saved money.

Although stores may hang “50% off” and “Final Sale!” signs in their windows for those passing by to notice, the sales world is changing. While in-store sale signs may go unnoticed, with social media, sales as well as other information is available with an easily navigated click of the mouse.