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Will Social Media Predict This Year’s March Madness?

NCAA 2015 March Madness

The month of March is an indicator that spring is right around the corner and with it, the frenzy of March Madness. Each year, college basketball fans spend copious amounts of time reviewing team statistics in hopes of accurately selecting and predicting a winning bracket. According to a recent article published by CNBC, social media users’ bracket should have the best picks:

    “This is what the data folks at Prime Visibility are suggesting. According to their research, the company has accurately predicted 74 percent of games in the last two years, based on the public’s positive comments toward each team. It’s a better performance than simply picking the favorites according to gamblers—who win 71 percent of the time. Prime Visibility is a full-service digital marketing agency with experience in various channels including social media. The results for its March Madness bracket came by combing through Twitter and Facebook, looking for positive mentions throughout the entire college basketball season for each team. The company has analyzed 4.25 million positive mentions—ignoring neutral or negative ones, such as ‘Kentucky is playing a game today.’”

David Neuman, Director of Social Media Services for Prime Visibility states that, “while social media mentions aren’t 100 percent accurate in predicting outcomes of a game, it can certainly provide insight into which team is more likely to win, as it factors in all of the positive things a team has done throughout the year.”

After Thursday night’s upset with Iowa State and Baylor losses, perhaps before next year’s season, you might want to think about looking through your social media feeds before finalizing your bracket. To add insult to injury, Prime Visibility has correctly predicted 13 out 16 games so far this season, and are currently ahead of 98.7 brackets at ESPN. Last year, they were perfect in their Final Four prediction including a seed eight and nine team, which is historical rare for the Final Four.

Time will only tell who will be this year’s winner leaving us to wonder, is the public voice a better predictor than the experts?

Here is Prime Visibility’s full 2015 bracket:

Prime Visibility Full 2015 March Madness Bracket

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