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Want Your Press Release Picked Up? Always Follow These Six Guidelines

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In public relations, a single error can make or break whether or not your press release will be picked up by an editor. Mickie Kennedy of PR Daily provides six essential tips to keep in mind when writing a press release, specifically following the Associated Press grammatical guidelines:

1. Set your objective in the introduction. Set your goal at the beginning of the release. If a journalist reads the first line or two of your release and doesn’t find the objective, he’ll toss your release and move on to the next one. Continue Reading →