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The Great Gatsby and Public Relations

One of America’s beloved novels and one of the summer’s highly anticipated films, The Great Gatsby, has inspired PR Daily’s “What ‘The Great Gatsby’ Can Teach Us About PR.” Elissa Freeman tells us what PR practitioners can learn from this classic tale:

  1. To thine own self be true. Originally from a poverty-stricken Midwestern family, James Gatz reinvented his persona to become a self-made, mysterious millionaire who threw extravagant parties. In PR, it’s easy to fall into the trap of being who your client, or C-suite thinks you should be. The strengths you bring to the job and the personality that goes with it are why you were hired. Colleagues and clients will soon see through any phoniness, which will hurt relationship-building down the road.    Continue Reading →