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Heinz is Taking a Special Interest in Chicagoans

America’s favorite ketchup company may have its feelings hurt over Chicagoans refusing to put the delicious condiment on their hot dogs. Whether you’re from Chicago or not, it’s no secret that according to Chicagoans ketchup just doesn’t belong on hot dogs. We love our all beef dog on a poppy seed bun with all the fixens of chopped white onions, pickled sport peppers, one large pickle spear, dash of celery salt, sweet pickle relish, tomato slices and mustard. Ketchup? No, thank you.

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Heinz thinks it may have a more inclusive solution to incorporate a tomato based condiment for Chicago dogs. It is being very careful not to refer to this sauce as ketchup, but rather “Chicago Dog Sauce.” In honor of National Hot Dog Day, one of the many days dedicated to delicious food that the world has adopted within the past years (see post here about World Chocolate Day), Heinz went to Chicago hot dog shops and provided them with the new Chicago Dog Sauce. The locals’ reactions were positive until they found out what was really in the Chicago Dog Sauce. Watch the ad below to see how Heinz’s Chicago Dog Sauce experiment really went.

4 Professional Athletes with Excellent Branding

With talent comes fame and with fame comes criticism. Along with our favorite singers and actors are those men and women who play for our favorite sports teams. While many children look up to these talented individuals, they do have their flaws. Think Lamar Odom, Ray Rice, Aaron Hernandez, Tiger Woods… the list goes on. The media tends to focus on the athletes with the bad reputations rather than highlight those that are using their fame to make a positive impact. Here’s a list of four professional athletes with great branding.

  1. Jordan Spieth– While his talent has been compared to Tiger Woods, they are very different off the golf course. At just 23 years old, Spieth has already had 10 PGA Tour wins, became the face of Under Armour’s golf attire and launched his own line of golf shoes. Spieth created The Jordan Spieth Family Foundation in 2013. With his younger, special needs sister as inspiration, the foundation increases awareness and provides financial assistance for those children with special needs, military families, and youth golf.

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2. Martellus Bennett– While he is known as a professional football player, Martellus Bennett claims he doesn’t really view himself as a football player. Rather, he is a creative and an entrepreneur. Known for his funny personality, what people might not know about Bennett is that he founded his own multimedia production company, The Imagination Agency. At his company, he has written children’s books and created educational mobile games and toys. He says that he was inspired by his young daughter and wanted to create books with lead characters with features similar to her.

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3. JJ Watt– Fellow football player, JJ Watt, has a passion for giving. Shortly after signing his contract with the Texans, Watt bought his mom a brand new car. In 2010, Watt launched the Justin J. Watt Foundation. His foundation’s mission is to provide middle school-aged children with the opportunities to get involved in athletics. Watt hosts multiple events, such as the Charity Classic, to raise money for his foundation. He is also known for his efforts supporting the troops.

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4. Serena WilliamsSerena Williams will go down in history as one of the greatest female tennis players of all time. Not only has she won 72 career titles, but she won her most recent, the 2017 Australian Open, while pregnant. Although, there is much more to this woman than her athleticism. She is very involved in the fashion industry and in 2015 she became the first black female athlete to be pictured alone on the cover of Vogue and she has presented her clothing line at New York Fashion Week. In addition to this, she is a certified nail technician, has appeared on various television shows, can speak four languages, technically owns the Miami Dolphins (she’s a minority owner) and has written a book.. to name a few of her accomplishments. On top of this, she created the Serena Williams Foundation to fund a school in Kenya and provide scholarships for underprivileged students in the United States. Serena Williams is a beautiful reminder to girls everywhere that they are capable of great things.

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