Have you ever wondered why your company’s social media accounts aren’t taking off? You’re thinking, “Other companies have a large following and seem to be so successful on social media, why are our social media follower numbers so low?” Well, having social media accounts, and having an impactful social media presence are two entirely different things. It takes more than just having the accounts and occasionally posting to them about your business to make your company successful on social media. In this post we are going to give you some useful tips from our own experience, as well as tips we found from Forbes “How to Conquer Social Media #LIKEABOSS”, to help you make an impact on your consumers through social media.
- Not everyone wants to hear about what your business is currently working on. Yes, it is important to share what you do as a company, but it is also important to post things that will get people talking. For example, if you are a travel company, try posting an article you find about the best places to travel in the world. That is the type of post that will grab people’s attention, get them to click on your article link, and most likely comment on the post and share it with their fellow “wanderlust” friends. This not only puts you in the spotlight, but it shows people that you have more uses in mind for your Facebook and Twitter accounts, than just trying to push your business onto your followers.
- Having social media and being active on those accounts shows your consumers/followers that you, as a company, are human. It makes you more assessable because you are constantly communicating with the world; and therefore humanizes you (Forbes 2016). Show the world that you have a personality! Occasionally share that funny video of a dog struggling to get out of bed and relate it to how the people of your office feel on Mondays, but make sure to maintain a balance between professional and personal posts.
- Social media ultimately does a great job of increasing awareness of your company. Basically, it can help to spread the word that you exist. The world is in the technology obsessed age and social media is a big part of that. It is partly free advertising, as well as the gateway to communicating with your audience, which are both big perks.
Ultimately, think of social media as a strategy to help you reach an objective or goal. It is one path that can help you succeed, but will not be the “make” or “break” for your company. If you keep this in mind, use it as a tool, and make sure to create interesting posts consistently, it may be the extra push you need to get you in the spotlight on social media and in the business world.