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Women in PR: Deirdre Breakenridge


To continue Paramount PR’s women in PR blog posts, today we are featuring a veteran in PR and Marketing, CEO at Pure Performance Communications Deirdre Breakenridge.

Throughout her many years in public relations, Deirdre has counseled senior level executives at organizations such as the Academy of Nutrition and Dietetics, Hershey’s, JVC, Kraft, PRSA, Empire Today and the World Bank successfully through the theory of PR 2.0. As defined on her personal blog, “PR 2.0 uses a combination of social media tools that are available to communications professionals to reach and better communicate with influencers and consumer audiences directly. Social media is a direct-to-consumer approach that allows audiences to drive the communication in their communities. PR professionals are beginning to incorporate PR 2.0 into their strategy and planning as an effective way to communicate directly to Web 2.0 audiences, to raise awareness and increase overall brand exposure.”

In 2010, Deirdre was named one of the top 25 women who rock social media by Top Rank named Traacker recognized her as one of their top engagers in 2013. She is also the author of five Financial Times books including “Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

In addition to her public relations work, Deirdre is an adjunct professor at New York University, an online instructor for UMASS at Amherst Journalism Department and speaks nationally and internationally on the topics of PR, marketing and social media communications. Deirdre continues to give back by sharing her expertise on twitter by answering questions from PR students, educators and professionals. Learn more about the PR world by following Deirdre on Twitter @dbreakenridge and getting involved with her conversations using the hashtag #PRStudChat.