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Social Big Data

Did you know that an average internet user spends nearly two and a half hours on social media every single day? Not only that, all the information you generate on online is collected as Big Data by social media networks to create personalized  and hyper targeted content.  For example, Facebook features customized content based on  daily interactions, likes and shares. Roughly 2.4 billion global users are transferring data each minute all with the common aim of making information accessible, streamlined and efficient. So where does this Big Data come from and how can you most effectively utilize it?

The Infographic by  Kapow illustrates how various sources of big data originate and how they differ. It also illustrates a technique to measure their velocity, variety and volume. Who knew Big Data could be so simple?