Ten years after the launch of Dove’s Campaign for Real Beauty, another retailer is using “realistic” models in its new advertising campaign. American Eagle’s lingerie/loungewear brand Aerie has recently launched the Aerie Real campaign. None of the photos used within the campaign have been photoshopped or airbrushed, making the images more relatable to the average female shopping for intimates. Tattoos, stretch marks and imperfections remain on the women featured wearing the new clothing line, and so far it has received praise from females across the country. Aerie’s bold move may be a step in the new direction of marketing: advertising to the average consumer.
For more information about the launch of Aerie Real, read the full article from Ad Week: http://www.adweek.com/adfreak/aerie-launches-simple-revolutionary-lingerie-ads-beautiful-models-and-no-photoshop-155088
Or watch the clip from Good Morning America: