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How to Correctly Use Social Media When Pitching Journalists

By on September 19, 2013 in Public Relations, Social Media for Business

Social media has become a huge part of today’s world, evolving not only as a way to connect with friends and family but with businesses and now even journalists.Zoe Fox, a writer at Mashable said, “Social media is a blessing and a curse when it comes to pitching journalists.”With this new tool:

Here are Mashable’s editorial team’s top 10 tips on how to professionally pitch via social media:

  1. Twitter can be a great place to reach out

2.Don’t ask a journalist you’re not following to direct message you

3.Facebook is for friends, and friends don’t pitch friends

4.Don’t follow up more than once

5.Don’t contact one journalist to get to his colleague

6.Know the journalist’s beat and the publication’s content before you pitch

7.Don’t ask for an email address that is listed on Twitter

8.Personal email addresses and cellphone numbers are not for pitches

9.A tweet reminder about the Facebook message you sent saying you emailed a pitch is unnecessary

10.Remember tweets are public; don’t mass tweet pitches to several reporters and outlets

For the full article click here: http://mashable.com/2013/09/16/pitch-journalist-social-media/#

6 Ways to Irritate a Journalist or Blogger and Blow Your Chance at Big Time Exposure

By on August 15, 2013 in Media, Public Relations

Journalists and bloggers are constantly receiving pitches from PR pros working to get their clients media coverage. An online mention from a respected journalist or blogger can mean big things for a client, but irritating them and losing the opportunity is extremely easy.

Christine OKelly from Dashburst recently asked a group of journalists and bloggers what people do that drives them crazy when they submit pitches or material and then compiled them into a list for the rest of the PR community to take notes from. Below are the six reasons your pitch will definitely be skipped over: Continue Reading →