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Will Social Media Predict This Year’s March Madness?

NCAA 2015 March Madness

The month of March is an indicator that spring is right around the corner and with it, the frenzy of March Madness. Each year, college basketball fans spend copious amounts of time reviewing team statistics in hopes of accurately selecting and predicting a winning bracket. According to a recent article published by CNBC, social media users’ bracket should have the best picks:

    “This is what the data folks at Prime Visibility are suggesting. According to their research, the company has accurately predicted 74 percent of games in the last two years, based on the public’s positive comments toward each team. It’s a better performance than simply picking the favorites according to gamblers—who win 71 percent of the time. Prime Visibility is a full-service digital marketing agency with experience in various channels including social media. The results for its March Madness bracket came by combing through Twitter and Facebook, looking for positive mentions throughout the entire college basketball season for each team. The company has analyzed 4.25 million positive mentions—ignoring neutral or negative ones, such as ‘Kentucky is playing a game today.’”

David Neuman, Director of Social Media Services for Prime Visibility states that, “while social media mentions aren’t 100 percent accurate in predicting outcomes of a game, it can certainly provide insight into which team is more likely to win, as it factors in all of the positive things a team has done throughout the year.”

After Thursday night’s upset with Iowa State and Baylor losses, perhaps before next year’s season, you might want to think about looking through your social media feeds before finalizing your bracket. To add insult to injury, Prime Visibility has correctly predicted 13 out 16 games so far this season, and are currently ahead of 98.7 brackets at ESPN. Last year, they were perfect in their Final Four prediction including a seed eight and nine team, which is historical rare for the Final Four.

Time will only tell who will be this year’s winner leaving us to wonder, is the public voice a better predictor than the experts?

Here is Prime Visibility’s full 2015 bracket:

Prime Visibility Full 2015 March Madness Bracket

Read more of the article here:

Schmacon, Beef’s Answer to Bacon, Will Launch A Kickstarter Campaign on March 9, 2015

Schmacon Logo

Schmacon™, smoked and cured glazed beef slices, is launching a Kickstarter campaign March 9, 2015. Schmacon is a smoked and cured, uniquely seasoned and sweet, crispy beef product that serves as an alternative to pork bacon. The purpose of this Kickstarter campaign is not only to spread brand awareness but also to celebrate the company’s initiation into retail locations later this year.

Schmacon is a new, all-beef bacon alternative that is made from whole muscle beef. It is seasoned with a proprietary spice blend and cure recipe inspired by its Inventor Howard Bender’s deli roots. Schmacon is lower in fat, calories and sodium than traditional pork bacon. What started as just an idea over breakfast, took Howard on a three year journey to perfect the recipe and technique and to produce the new bacon alternative. It’s only fitting that Schmacon’s home is Chicago, where meat-lovers come to enjoy hotdogs, sausages and beef.

Funds from Schmacon’s Kickstarter will be used for an informative, imaginative and eye-catching packaging design to get Schmacon ready for retail sale. By donating to the Kickstarter campaign fans can receive rewards such as retail packages, sandwich parties or even a five-course Schmacon gourmet meal for four prepared by Schmacon Inventor and CIA Chef Howard Bender. Fans who sign on to support Schmacon from the beginning will receive additional early bird rewards and bonus specials.

Until now, Schmacon has been enjoyed at bacon and beef festivals and select restaurants here in Chicago. Even though Schmacon has not yet been sold in stores, the brand has gained over 11,600 fans on Facebook who are anticipating its launch in retail locations.

For more information, please visit Schmacon’s website, like them on Facebook, and follow them on Twitter.

Happy Holidays from Paramount Public Relations, Inc.


Paramount Public Relations, Inc. would like to wish you and your families a happy holiday and a wonderful New Year. It has been a very memorable year, and we would like to share the top 10 newsworthy events of 2014:

  1. Ice Bucket Challenge: In what quickly became a viral internet sensation, countless people took on the Ice Bucket Challenge which raised over $100 million for ALS. People dumped freezing cold buckets of water on top of their heads before sharing the hilarious videos on social media – but not before nominating someone else to take on the challenge.
  2. Malaysia Airlines Flight 370 Disappears: Malaysia Airline flight 370 vanished Saturday, March 8 with 239 people on board traveling from Kuala Lumpur to Beijing. The largest search in aviation history slowly spread from the South China Sea to the Indian Ocean but as weeks stretched to months and the numerous reports of floating debris led nowhere. Baffled aviation experts have admitted the MH370’s final resting-place could take years to discover, leaving the missing passengers families to wait without answers.
  3. Polar Vortex: As we head into another winter, it is hard to forget about this January’s negative temperatures which started 2014 with some of the coldest weather across the country since the 1970’s.
  4. All About That Bass: Meghan Trainor stole hearts across America this June with her debut single “All About That Bass” which promotes health body image. The song was nominated for a People’s Choice Award, a MTV Europe Music Award and two Grammy Awards.
  5. Tight Rope Walk Across Chicago: Nik Wallenda, a seasoned daredevil tightrope walker, did the unthinkable this Fall – he walked between two Chicago skyscrapers on a tight rope. The first 454 ft long walk was at an incline and Wallenda completed his second 94 ft walk blindfolded.
  6. #BreakTheInternet: After marrying Kanye West and coming out with her own video game, Kim Kardashian managed to shock the world again this year with scandalous photos for the winter cover of Paper Magazine. The photos sparked countless internet spoofs across Facebook and other social media channels.
  7. The Death of Robin Williams: Comedy will never be the same after Robin Williams, stand-up comedian and well-known TV and film star, died at age 63 from an apparent suicide.
  8. Leaked Celebrity Photos: After a hacker stole thousands of private photos off of Apple’s iCloud of female celebrities including Jennifer Lawrence, Kate Upton and Victoria Justice, the security of iCloud storage was heavily scrutinized.
  9. Ebola: What started with just a few cases in Guinea became the deadliest outbreak of Ebola on record. The virus spread throughout West Africa claiming more than 5,000 lives and in September, the first case of the disease in the United States was diagnosed at Texas Presbyterian Hospital.
  10. The United States and Cuba Mend Relations: The United States and Cuba took the first step in mending diplomatic relations on December 17 after Cuba released two Americans who had been imprisoned for years.

Paramount Public Relation’s Client Highlights of 2014


It has been a busy year here at PPR, our clients have been doing some exciting things. From launching a new care booking site to partnering with the Marriott Hotels, here are a few highlights from 2014:

  1. Chicago Travelers Eat Well: Farmer’s Fridge, a new vending kiosk concept that dispenses gourmet salads and snacks made fresh daily with over 15 locations in the Chicagoland area, added a new location at the Chicago Marriot O’Hare hotel. Chicago Marriott O’Hare reached out to Farmer’s Fridge this year to be a part of their Travel Brilliantly campaign, offering Marriott travelers healthy on-the-go meal options made with local, fresh ingredients.
  2. Big Success in a Short Time: SuiteHop, the online marketplace for fans to book full suites as well as individual seats in suites across the country, announced the completeion of $1 million in equity funding this year. SuiteHop creates access to luxury suites with amenities to concerts and sports games around the country by allowing fans to purchase extra tickets to suites that would have otherwise gone unused. Even though SuiteHop was only launched this year, they recently announced they have over $5 million of inventory for booking luxury suites at more than 550 events nationwide.
  3. Celebrity “It” Drink at the Emmys: HYDRIVE Energy Water jetted to Los Angeles to hang out with some of their favorite TV stars for a little pre-Emmy fun this August. Emmy red carpet host Ross Mathews and actors from Emmy-nominated shows such as Veep actor Matt Walsh, Michael Gill from House of Cards, Game of Thrones actress Sibel Kekilli, RJ Mitte from Breaking Bad and more enjoyed a low-calorie and refreshing boost from HYDRIVE Energy Water before the event.
  4. Give Back to Charity While Talking on a Cell Phone: GIV Mobile continues to appeal to customers nationwide with their new all-time low $20 Unlimited talk and text plan with 150g of data. This consumer conscious no-contract service plan donates 8% of each customer’s monthly plan amount to up to three charities of the customer’s choice.
  5. A Unique Thanksgiving: This year,, a website that connects travelers and locals over home cooked meals, connected over 1,000 on Thanksgiving through their ThanksSharing initiative. Whether a person was traveling, alone for the holiday or simply wanted a different experience—ThanksSharing helped connect people over home cooked meals for the special occasion.
  6. Company, the only FREE “Open Table” of family and pet care services, launched this year.’s streamlined platform allows users to directly book interviews, single or repeated appointments and communicate with providers through real-time availability—plus online payment is available, eliminating any in-person transactions.
  7. Grand Opening Event: Our team had a blast attending Granite City’s Grand Opening Event this October in Naperville, IL. The polished casual Modern American restaurant features a wide variety of dishes prepared from made-from-scratch recipes as well as an on-site microbrewery. The new Naperville location is the 31st restaurant that celebrates gourmet food and drink in a family-friendly atmosphere.


Full-Time Paid Internship Opportunity at PPR


Paramount Public Relations is looking to hire a recent college graduate for a full-time 4-month paid internship from 9 a.m. – 5 p.m., 40 hours a week. This opportunity has the potential to turn into a full time position. Tasks include writing press releases, calendar listings and media alerts, participating in creative brainstorms, creating and updating media lists, pitching media, performing client research and attending client events. The candidate MUST have a college degree AND experience in the communications/public relations field. Cision expertise is an added bonus.  Strong research, communication, writing and organizational skills are necessary. If interested, please send your resume to Jessica Prah at

Paramount Public Relations is Looking for Fall Interns

Paramount Public Relations is looking to hire fall semester interns from 9 a.m.-5 p.m., 15-20 hours a week, or 2-3 days a week. Class credit is available. Tasks include writing press releases, calendar listings and media alerts, participating in brainstorming, updating media lists, pitching media, performing client research, and attending client events. The candidate must be enrolled in an undergraduate or graduate degree program and/or have experience in the public relations field. Strong research, communication, writing and organizational skills are necessary. If interested, please send your resume to Jessica Prah at

Paramount PR Launches Paramount Digital, a New Social Media Marketing Division

Paramount PR Launches Paramount Digital, a New Social Media Marketing Division

Paramount Public Relations announces the launch of Paramount Digital, a new social media marketing division, to compliment the traditional PR services that we have been offering clients for more than a decade.

Paramount Digital can help meet your organization’s marketing goals if you are looking to:

  • Develop a strategic social media marketing plan
  • Set up social media accounts
  • Utilize your current social media accounts to increase brand awareness by engaging current followers
  • Increase your organization’s following
  • Use metrics to analyze your social media campaign’s success

For more information regarding Paramount Digital, contact Jessica Prah at or 312-544-4190.

Season’s Greetings from Paramount Public Relations

Paramount Public Relations, Inc. would like to wish you and your families a happy holiday and a wonderful new year.  We can’t deny it has been a memorable year, so here are our picks of the 10 most unforgettable media stories of 2012.

  1. Election 2012 – With headlines consisting of Big Bird, binders full of women and an empty chair, this election was all over the place! What began as a nail biter ended with Obama walking away victorious again.
  2. London Olympics – Michael Phelps made his last Olympic appearance and young women everywhere were ogling Ryan Lochte’s “swag.” The biggest take away, though, was the USA winning the most medals; out of a total of 104, 46 were gold!
  3. Facebook Goes Public – Facebook is still going strong even after its shaky start in the IPO scene. Stockholders just don’t “like” the company as much as they were hoping!
  4. Newsweek Only electronic?! This shocked everyone and is another example of how the print media is evolving. Even more shocking was their 50 Shades of Grey cover…
  5. Fifty Shades of Grey – Not since Harry Potter has a British author caused such a stir, only this time with middle aged women across the world.
  6. TomKat Divorce – The majority of the public felt that the demise of Tom Cruise and Katie Holmes was a long time coming. But with the image of Tom jumping onto Oprah’s couch burned into our brains, we can’t help but miss the good old days when these two were still in marital bliss.
  7. Marijuana Legalized in Colorado – Adults 21 and older can possess up to an ounce of marijuana and grow up to six plants privately. “Colorful Colorado” just became a lot greener.
  8. The Queen’s Diamond Jubilee – Queen Elizabeth II celebrated her 60th year on the throne as a whopping one million British subjects cheered her on in front of Buckingham Palace. And with the newest Royal on the way, who said monarchy is dead?
  9. Whitney Houston – The diva’s fight with drug addiction concluded in her devastating death. However, her legacy lives on as “I Wanna Dance With Somebody” became the bar anthem of the year.
  10. Call Me Maybe – What was thought to be a “One Hit Wonder” has become the pickup tune for girls (and guys) around the world. Now that 2012 is ending, time to find a new jingle!

Maven DIVA Series

Paramount Public Relations is proud to announce our Founder and President Jessica Prah will be honored at the upcoming Maven DIVA SERIES, along with other influential and successful women in Business, PR, Media, Fashion, Fitness, Beauty, Lifestyle and more.  Please join us!

Thursday, February 4, 2010 | Jbar | 610 North Rush | 6-9pm

Join us as we honor the MEDIA MAVEN Divas! You know these women – they are at the heart of publicity and entertainment! Lights, camera, action!

di·va – [dee-vuh, -vah] noun, distinguished female singer; prima donna. Goddess, fine lady.


Small bites and cocktail specials



Ladies of Today’s Chicago Woman – TCW – Cassandra Gaddo, Lauren Rafferty, Rebecca Michuda and Katie Schroeder
Kyra Kyles – Tribune RedEye columnist, reporter, and WGN-TV pop culture contributor. Blogger for the Kyles Files (RedEye)
Michelle Molise – Founder of Molise PR –
Adrienne Eckert – President of Skirt PR
Jen Knoedl – Founder of
Melissa Maynard – Editor and Chief of Factio Magazine (www.factio-magazine) and Runway to Retail
Liz Crokin and Boots Girls – Sydney Park and Nichole Berry – from and RedEye columnist
Amy Dorris-Hulth – President of Two Muses Media & Entertainment
Stephanie Krol – Owner of Stephanie Krol Public Relations (SKPR)
Tsitsiki Felix – Emmy Award Winning Solo Anchor for Telemundo Chicago
Jessica Prah – President and Founder of Paramount PR

Lisette Calderon – CEO and PR Director of Connoisseur PR Group
Hilary Rawk – Partner / Director of Marketing for Broke Hipster
Lindsay Hays – Founder and President of Grace PR
Cindy Kurman – President of Kurman Communications, Inc.
Jen Patterson – On-Air-Personality with Comcast’s Game Time Dine, and RedEye 5 on 5 every Wednesday, Comcast SportsNet – Production/On-Air
Danielle Fornarell – Fashion Editor of Image Magazine
Katie Piccirillo – Editor of Chicago Scene
Amalie Drury – Editor of Chicago Social and Nightlife Contributor for Chicago Magazine
Marissa Conrad – Associate Editor for Chicago Social
Rachel Rabbit White – Editor of, social media marketing for, contributor for sex-relationship publication Sexis & blogger @
Noelle Provencial, Eryn Farba and Lacey Brenly from Poor Little Rich Girls –
Irene Michaels – Founder of I On The Scene – – online celebrity and social webzine
Sandria Washington – Founder of Writeous Media
Lindsay Wilbeck – Account Executive for Clear Channel Outdoor.

Happy New Year From Paramount Public Relations

Paramount Public Relations, Inc. would like to wish you and your families a wonderful new year.  We can’t deny it has been a memorable year, so here are our team’s 10 most unforgettable media stories of 2009.

1. THE ECONOMY – Unfortunately for all of our sakes, the American economy seems fitting as the number one news story of 2009. The recession seemed to the backdrop of almost all news and discussion but we all have high hopes for a rebound in 2010.

2. OPRAH SAYS GOODBYE – Oprah announced that her talk show will be ending in September 2011. In the PR world, this is HUGE news. Arguably the most famous talk show host in America, Oprah has certainly left her mark on Chicago, the nation and the world. Whether Oprah’s goodbye is a PR stunt or for real, Chicagoans will just be happy to know they won’t be seeing Michigan Ave. closed down for a while!

3. THE KING OF POP DIES – Michael Jackson passed away on Thursday June 25, sending the world into shock and despair. Jackson will always be one of America’s favorite icons as well as one of the best selling artists in history. May he rest in peace. He will not be forgotten.

4. OBAMA – Americans welcomed President Obama into office when he gave his inauguration speech on January 20. America and Obama himself were shocked when he was awarded the Nobel Peace Price in October. All eyes and ears were on Obama again when he announced the healthcare reform bill. Only time will tell if Obama can meet American’s hopes of turning this country around.

5. SWINE FLU – The H1N1 virus, otherwise known as the swine flu, sent Americans into a fearful frenzy, with over 4,000 deaths from the virus recorded in the latest stats. The topic dominated health news including controversies over the vaccine.  We hope the story diminishes for all our health!

6.MOST POPULAR WORD OF 2009 – Social Media conquered all in 2009, when twitter was announced The Global Language Monitor word of the year. Beating out words like “Obama” and “H1N1”, the power of the tweet can not be argued.

7. OLYMPIC BID – “Back the bid! Back the bid!” High spirited Chicago natives were heard shouting this the morning of October 2nd only to find out that Chicago was eliminated in round one for the Summer 2016 Olympic Bid. Approximately $50 million was spent on the campaign and Chicago didn’t even make it to round 2! What a bummer!

8. TIGER WOODS” GOLF’S GOLDEN BOY GETS CAUGHT– How could Tiger think that having numerous mistresses wouldn’t come haunt him? Tiger Woods will end 2009 with an embarrassing bang, going from hero to zero.

9. JOHN AND KATE DIVORCE – TLC’s show John and Kate Plus 8 was a huge hit, giving insight into the lives of loving parents who happened to have six sextuplets and twins. During Season 5 the Gosselin’s announced their divorce, leaving fans devastated to see their favorite family falling into another divorce statistic. Now with the huge media blitz and all of the scandals between the two the only question left is… Team John or Team Kate?

10.  BERNIE MADOFF – Ponzi crook Bernie Madoff was sentenced to 150 years in prison for defrauding investors of $65 billion, the largest swindle of money in American history and an extremely audacious move to make in the middle of a recession. We think he got what he deserved—a life in prison.

Best wishes and continued success in 2010.

Paramount Public Relations, Inc.

345 N Canal St., Ste C202

Chicago, IL 60606


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