CLIENT: Hissho Sushi, a leading sushi distributor, sold at 1000+ national retailers including Target, Meijer, Sprouts, Stop & Shop, among other grocery stores, hospitals and airports
OBJECTIVE/GOALS: To drive sales at retail locations and increase awareness by:
- Partnering with iconic hot sauce brand Franks RedHot®, America’s favorite hot sauce, for the fall football season to unveil a new, never-before-tasted sushi roll – the Franks RedHot® Crunchy Buffalo Chicken Roll
- Generating media coverage of the new product offering inspired by America’s love of football and buffalo chicken
- Booking cooking segments with Chef Dan Yang in key target media markets
- Producing and distributing b-roll to TV stations nationwide for on-air coverage
- Leveraging social media – #redhotsushi
