Client: Atarraya, the founder of an AI-powered Shrimpbox technology that offers a sustainable, highly profitable, and globally scalable solution to eliminate environmental damage caused by traditional shrimp farming.
Ask: To launch the company’s Shrimpbox in the U.S.
Strategy/Tactics:
- Introduce the press to the company’s innovation and generate media coverage
- Submit the company for industry awards such as Time Magazine’s Best Inventions and Fast Company’s Next Big Things in Tech
- Coordinate attendance at key industry events like the Verge Climate Tech Annual Event
Results: Media coverage included Time Magazine’s Best Inventions of 2022, Fortune, Popular Science, TechCrunch, among many others
