Client: The Guardian US, owned by the world’s third-largest news source
PR/Communications Opportunity: To reinforce and introduce the news outlet’s industry-leading journalism to American consumers while driving traffic to their news site.
Objective: To generate media coverage surrounding the Guardian US overview of an advance copy of the book No Going Back: The Truth on What’s Wrong with Politics and How We Move American Forward, by Trump VP contender and South Dakota Governor, Kristi Noem.
Results: National broadcast shows Jimmy Kimmel Live!, Today Show, The New York Times, Inside With Jen Psaki, The Lead with Jake Tapper, Deadline: White House, MSNBC’s Prime: Weekend, Scripps, and NBC’s Top Story with Tom Llamas covered the advance copy review.
Additional coverage included: Slate’s podcast, Political Gabfest; Today Show, MSNBC, an MSNBC opinion piece, the LA Times, NBC News Online, Intelligencer, The Daily Beast, The Sun, Politico, The Hill’s Sunday Talk Shows, USA Today, Newsweek, Forbes, New York Post, AP News, Fox News, ABC News, MSNBC Online, NY Daily News, The Hill, HuffPost, Los Angeles Times, Boston Globe, Politico, Intelligencer, USA Today and many others.
