Client: Dimenco, a market leader in light field spatial display with its Simulated Reality (SR) technology – Built on SR™ – allows users to see and interact with 3D content on a screen in Extended Reality (XR) without glasses.
Ask: To generate media coverage of Dimenco’s technology integration with the launch of the ASUS ProArt Studiobook laptop at the 2023 Consumer Electronics Show.
Strategy/Tactics: Invite media to a private hotel suite for one-on-one product demos to garner media coverage.
Client: Dimenco, a market leader in light field spatial display with its Simulated Reality (SR) technology – Built on SR™ – allows users to see and interact with 3D content on a screen in Extended Reality (XR) without glasses.
Ask: To generate media coverage of Dimenco’s technology integration with the launch of the ASUS ProArt Studiobook laptop at the 2023 Consumer Electronics Show.
Strategy/Tactics: Invite media to a private hotel suite for one-on-one product demos to garner media coverage.
