CLIENT: Better Choice Company (NYSE: BTTR), a pet health and wellness company and its Halo Elevate brand public relations launch campaign
OBJECTIVE/GOALS: To implement a PR campaign that generates awareness by:
- Announcing the launch of Halo Elevate, a new super-premium, natural pet food and treats backed by science
- Generating media coverage and driving sales online and to retailers such as Petco, Pet Supplies Plus and neighborhood pet stores
