Case Study – Better Choice Company (NYSE: BTTR) + Halo Elevate Brand Launch

 

CLIENT: Better Choice Company (NYSE: BTTR), a pet health and wellness company and its Halo Elevate brand

OBJECTIVE/GOALS:  To implement a PR campaign that generates awareness by:

  • Announcing the launch of Halo Elevate, a new super-premium, natural pet food and treats backed by science
  • Generating media coverage and driving sales online and to retailers such as Petco, Pet Supplies Plus and neighborhood pet stores

 

 

Share with others!