Client: Volcanica Coffee is an online specialty coffee roaster that imports 150+ exotic coffees from volcanic regions around the world.
Objective and Goals: To implement a public relations campaign that:
- Generates press coverage, educates media, and in turn consumers, about Volcanica Coffee’s product differentiation
- Drives traffic to Volcanica Coffee’s website and their Amazon page
- Positions Founder Maurice Contreras and its product offering as industry leaders
Results: Media highlights include a feature story in Wine Enthusiast’s Winter 2024 edition, Forbes, New York Times, The Manual, News Nation, Southern Living, Forbes Vetted, Men’s Health, Entrepreneur, among many others.
