The Client: Displace, the world’s first truly wireless TV powered by a proprietary hot-swappable battery system that can be easily secured to any surface with no mounting required using the product’s proprietary active-loop vacuum technology
The Ask: To generate media coverage of the product’s launch at the Consumer Electronics Show (CES)
Strategy/Tactics:
- Publicized the new product at CES Unveiled and Showstoppers, two exclusive industry media events
- Invited media to a private hotel suite for one-on-one product demos to garner media coverage
- Submitted the product for key industry awards
- Coordinated interviews with Founder and CEO Balaji Krishnan
The Results: Media Highlights include:
- CNET: The Best TVs We Saw At CES 2023: “Prepare to be shocked. Displace TV is a startup project with a 55-inch OLED screen that fastens to your wall or window using only suction cups. Wireless has been the TV buzzword at this year’s CES event, and this cutting-edge technology is evolving fast. Speaking of wireless, this TV doesn’t come with a remote either. Instead, you can control it with gestures or via an app.”
- FOX News: New wireless 55-inch TV runs on batteries for a month, sticks to wall without mounting hardware: “Displace TV started out with a mission to answer the troubles customers like you and me have with buying a new big TV for the kitchen. We don’t want to see wires. We don’t want to drill holes in the wall. And we don’t want to have to use a remote control for the basics. What they imagined has just come to life.”
- ZDNET: The Best TV Announcements From 2023: “Displace created a battery-powered 55-inch television that weighs less than 20 pounds and runs up to a month on a single charge. The company says it can be easily moved from room to room, thanks to proprietary active-loop vacuum technology that makes it stick to walls, or, in the case of CES, glass windows overlooking Las Vegas.”
NBC News: The Biggest Announcements From CES 2023: “The Displace TV is a completely wireless TV that you can stick onto any wall surface via a built-in suction-based back. It’s a 55-inch 4K TV that weighs less than 20 pounds and operates via four rechargeable batteries.”
