Netflix, an online video streaming service, is one of the largest and most successful corporations of its kind. It allows customers to stream or rent television shows and movies, and provides recommendations based on what each subscriber has previously watched. Netflix has become a very popular site, and is now a regular part of many people’s daily routine. Along with all of their success, Netflix has also gone through some of their own crises. Public relations professionals and business owners can learn from some of the difficulties that Netflix has had, and use that information to help make the best responses for their own companies.
Here are our three favorite PR tips from the Huffington Post that entrepreneurs can learn from Netflix:
- Always Be Transparent With The Public
When Netflix split their service into two different sites, streaming and renting, consumers who enjoyed both of the Netflix services were upset by the change. The second site, Qwikster, caused Netflix to lose the trust and business of the public, so Quickster was eventually shut down. Companies can learn from this Netflix experience that it is always better to gauge potential consumer responses to a change before making it.
- If You Want to Stay Relevant, Change With the Times
A big part of public relations is staying relevant in your current market. Netflix had to make changes when physical DVD rental became a thing of the past. The company saw the opportunity to add the streaming service and now it is the main aspect of the Netflix brand. Yet another way that Netflix has changed with the times is when they began creating original content. Their series Orange is the New Black, Peaky Blinders and House of Cards have grown into some of today’s biggest shows in entertainment.
- Damage Control Will Always Be Important
Keeping current customers happy with your product or service is important for every company. Netflix came under fire when they raised their monthly prices. The stocks plummeted and the public started firing back against the company, making damage control essential. Netflix focused on current customers in order to maintain their business and continue making money. In the end, smoothing the tension with current costumers lead to overall success.
Learning by example and taking a moment to find the important PR lessons from any situation can help companies and entrepreneurs succeed in today’s market.
To learn more visit: http://www.huffingtonpost.com/richard-lorenzen/pr-tips-entrepreneurs-can_b_7840628.html.