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Is Chicago Couponland?

Chicago Tribune recently wrote about the prevalence of online coupon and deal companies in Chicago, dubbing the Windy City “Couponland.” The article featured one of Paramount Public Relations’ newest clients, Bare Deal, which launched on January 1, 2011 and offers a unique and exciting approach to the popular discount model. Bare Deal offers free online deals merged with direct mail. Co-Founders Justin Shapiro and Glen Andrianov, two recent Northwestern graduates, are calling “Groupon meets Netflix.” Users sign up to get deals at no upfront cost in the form of scratch cards sent directly to their mailbox. The card is scratched to “bare the deal,” offering anywhere from 40%-100% off. Check it out at!

Get the scoop on “Couponland” with the full Chicago Tribune article here:

Cheap thrills: Chicago long a hotbed for online coupons, discount deals–20110213,0,5889029,full.story